All Entries Tagged With: "Internal Communications"
Wellmont Employees Go Viral with Flu Shot Video
Today’s column, Employee Engagement, Participation, Helps Spread the Flu Shot Message, is about the difficult task hospitals face in convincing employees to get the flu shot each year–a task that’s even more critical this year because of the H1N1 virus. One example of a healthcare organization that’s done a great job engaging employees is the eight-hospital Wellmont Health System, which serves Northeast Tennessee and Southwest Virginia.
Employees throughout the organization got on board by participating in this must-see (seriously) video on the importance of getting a flu shot this year–sung to the tune of “Gimme Three Steps.” Thanks to Wellmont’s Amy Stevens for sharing.
Now, what are you doing at your organization to communicate to employees the importance of getting a flu shot this year?
Campaign Spotlight: Internal Communication Goes Healthy
“We planned for 4,000 and had an estimated 15,000 attend our opening event,” Sara Bakken Lee said as she spoke during the ROI roundtable panel at the HealthLeaders Media Marketing Awards last October. “On Friday night there were streams of people. It was like a rock concert.”
The Mayo Clinic public affairs consultant was referencing the grand opening event of the Rochester, MN, campus’ Dan Abraham Healthy Living Center—a 115,000-square-foot employee health and wellness center donated by a patient and benefactor of the same name. Even before builders broke ground on the facility, hospital marketers were constructing what would become a highly successful internal marketing campaign, which won a Best in Show award among large hospitals at the 2008 HealthLeaders Media Marketing Awards.
Read more about The Mayo Clinic’s award-winning campaign here.
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