All Entries in the "Polls" Category

Poll: Is Nudity on TV Appropriate for Breast Cancer Awareness and Education?

A Washington, DC, TV station’s decision to air stories featuring partially-nude women doing breast self-exams was part of a breast cancer awareness effort, Good Morning America reports, but critics say the reports’ airing during a key ratings period suggests the piece was exploitive. What do you think?

Who’s Behind a Successful Social Media Strategy?

In this Twitpoll, Reed Smith wants to know what you think is the best way to implement a social media strategy. Outside help? In-house staff? A combination thereof? (My answer: Ask a millennial.)

Poll: Does Your Hospital use ePromotion to Reach Referring Physicians?

In this week’s column, I wrote about a pharma sales tactic that’s growing in popularity among physicians.

ePromotion includes a variety of technology-powered initiatives, including technology-enabled promotions, online promotions in which participants can see and/or speak with an activity conductor, and virtual events including seminars, continuing medical education events, opinion leader events, Web conferences, and group discussions.

Is your hospital using ePromotion to reach physicians? Should it be? Take our poll to see how your organization compares.

Any other thoughts on ePromotion and other ways to reach those all-important referring physicians? Are your physician relations efforts being hampered by lack of time and resources? Have you found any other solutions for building relationships with docs? I’d love to hear what you think–share your comments, below.

Poll: Which New Media Tool is Most Relevant?

Social media marketing tactics are successful. Social media marketing tactics are ineffective. Blogs create transparency and positive buzz. Blogs are just a set up for a PR disaster.

I swear, sometimes it’s like healthcare marketers have little animated devils and angels sitting on their shoulders, duking it out over new media’s place in hospital and health system marketing. Let’s decide once and for all (with a totally unscientific poll):