Author Archive for Lindsay Resnick

Guest Post: Quick, Call a Topless Meeting!

Do you suffer from fogeyism?

What?

Fogeyism–an adherence to old-fashioned ideas and intolerance of change. While it isn’t a disease that’s fatal to your health, it certainly has an impact on the marketing health of your organization.

If you didn’t know what fogeyism was, you might need to brush up on some other “new marketing” language.

As more and more consumers take control of their own healthcare decisions, it’s crucial to stay versed in these and other new marketology terms. You’re more likely to reach your customers if you know how to speak their language.

Marketing is changing. And keeping up is no small task. So how can you stay on top of these and other trends and terms?

Try reverse mentoring–the coaching of senior staff by younger people in the organization in areas like social networking, mobile communications, and information technology. Forward-thinking companies have found it’s a great way to share information upward and make sure upper management has a grasp of the “latest and greatest.”

Here are a few “new marketology” terms to get you started:

Recessionista: A marketer who manages to stay current while sticking to a tight budget.

Moofer: A mobile, out of office worker.

Stickiness: A Web site’s ability to retain visitors.

Mousetrapping: Using browser tricks, like disabling the “back” button to keep a visitor on a Website.

Greenwashing: The practice of making “green” claims when your products or actions are not.

Cyberchondria: Neurotic self-diagnosis via the Internet.

Wombagging: Strategies to protect your brand from negative or undesirable word of mouth.

Topless Meeting: A meeting in which participants are barred from using their laptops, cell phones, and other mobile devices.

Are you so far out of the loop you can’t even see the loop? Learn these “new marketology” terms and make sure everyone in your marketing department does the same.

Maybe you can schedule a topless meeting to discuss!