Author Archive for Keith Jennings
Keith Jennings is executive director at Taléntum Alliance, LLC, a healthcare education company. A 15-year healthcare professional who cares a lot about hospitals making a difference in the communities they serve, his goal is to challenge "business as usual" in hospital planning, business development, and marketing departments. His first crush was on Morticia Addams and 13 is his lucky number. Visit his Marketing Rounds blog or follow him on Twitter.
Guest Post: What Kind of Marketer are You?
So these four hospital marketers walk into a bar …
Marketer #1 stands on a table and announces, “I want everyone to know that Community General Medical Center is an award-winning hospital with state-of-the-art technology and great doctors.”
Marketer #2 goes from woman to woman (they make the decisions, right?), essentially hitting on them to make a date at the hospital. The marketer interprets the response, “No thank you, please go away,” as, “Try again later.”
Marketer #3 litters the walls, bathrooms and tables with posters and brochures that say “Community General Medical Center is an award-winning hospital with state-of-the-art technology and great doctors.”
Marketer #4 forgets to remove his or her hospital ID badge. One of the patrons walks up and says, “Do you work for Community General? I hear a lot of great stuff about what y’all are doing. Tell me more.”
Which type of marketing is your hospital investing in?
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