Author Archive for Jeffrey Nemetz
Jeffrey Nemetz is Principal & Co-Founder of HBG, a strategic brand and communications firm that exclusively serves the health sector. He has worked for more than 25 years to help his clients to “picture things differently” about their businesses and brands. Earlier in his career, Jeffrey was part of the team responsible for developing the morning menu at McDonalds. Nowadays, however, you’re more likely to find him at Starbucks.
Guest Post: Branding Retail Health Clinics for Competitive Advantage
Brands help consumers to make decisions when faced with an abundance of choices. Whether packaged goods, B2B services, or even healthcare, branding plays a critical role in the decision-making process. That’s the beauty of branding–it doesn’t matter how mature the industry or how broad of a category it is, the principles of brand strategy remain the same.
So how will retail health clinics of today and tomorrow distinguish themselves in order to achieve a competitive advantage? Here are five ways they can address the issue:
1. Commit to branding. It’s a simple starting point, but necessary to keep at the top of the list. The C-suite of retail health companies must embrace branding as core to their business, and then look to integrate their brand across every single aspect of their business operations. Anyone who has been on Southwest Airlines knows that this air carrier is committed to branding from top to bottom.
Why are healthcare companies a bit slower to do this?
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