Author Archive for Jane Haderlein
Jane Haderlein is vice president of philanthropy and public affairs at Huntington Memorial Hospital in Pasadena, CA. She is a frequent advocate for her profession and for issues effecting the betterment of healthcare delivery, drawing on more than 20 years of experience, challenges, and accomplishments in an ever-changing industry. In addition to spending time with her husband, two daughters, and two dogs, Jane’s perfect day would include hiking, biking, and reading great works in English literature.
Guest Post: Communicating Community Benefit is More Than a Legal Obligation
Community benefit reporting is more than just filling out the correct forms to fulfill a legal obligation. As healthcare marketers, we must proactively tell our constituents, including our own employees, medical staff, and board, what we’re doing that directly benefits the community every day.
We all know that hospitals too often are lumped in with the “why-healthcare-is-so-expensive” conversation. But that also presents an opportunity for us to dispel many of the fallacies associated with this hasty generalization.
Through targeted and transparent communications about community benefit, we can help others consider all of the free and necessary community service we provide–and help them recognize what healthcare in our communities would be like if not for our organization’s efforts.
If your community doesn’t know what your hospital is doing in the area of community benefit, it’s never too late to let them know.
For a more in-depth look at how to get started, I’ve put together a list of 10 ways that Huntington Hospital is telling its community benefit story.
It’s time for hospitals to begin touting their contributions in a compelling and memorable way.
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