September 09, 2009 | Gienna Shaw | Comments 0
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Wellmont Employees Go Viral with Flu Shot Video

Today’s column, Employee Engagement, Participation, Helps Spread the Flu Shot Message, is about the difficult task hospitals face in convincing employees to get the flu shot each year–a task that’s even more critical this year because of the H1N1 virus. One example of a healthcare organization that’s done a great job engaging employees is the eight-hospital Wellmont Health System, which serves Northeast Tennessee and Southwest Virginia.

Employees throughout the organization got on board by participating in this must-see (seriously) video on the importance of getting a flu shot this year–sung to the tune of “Gimme Three Steps.” Thanks to Wellmont’s Amy Stevens for sharing.

Now, what are you doing at your organization to communicate to employees the importance of getting a flu shot this year?

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Gienna Shaw About the Author: Gienna Shaw is senior editor for marketing at HealthLeaders Media magazine and online. She also edits books and moderates Webcasts on healthcare marketing and is a member of the Society for Healthcare Strategy and Market Development (SHSMD). She would like everyone to stop writing "yeah" when they really mean "yay." You can follow her on Twitter or sign up for her weekly e-newsletter on healthcare marketing at HealthLeadersMedia.com.

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